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In today's society, the use of toilet partition more and more frequency, in this case, it is from a new positioning in the market, which is why ushered reasons different market positioning of the partition markets, cut off from the new location, and how much do you know?

By design level promotion, and product specialization, such as mosaics, handmade tiles, art tiles, and other accessories.

Toilet partition positioned five classification

The fifth category: products supporting type

Products supporting enterprises, based more on tile accessories or auxiliary to reflect the relative tile market is minimal, but its market value commensurate with the vision and impressive. If such enterprises spared no effort in the brand, brand management can accelerate the speed, change the format of the three state-owned ceramic may occur. Shaped enterprise product legislation, in product innovation on ability, but on brand management and brand precipitate a significant lack of good product if there is no good concept and packaging, consumer familiarity is not high.

Products supporting type, 2012 focuses on the degree of specialization of marketing and design level of promotion.

The second category: products stand Shaped

The ultimate is to return to rational consumption, business development eventually also to return to the real nature of the product.

Cost-oriented enterprises, in 2012 focuses on marketing, brand building and product upgrades. Although many companies have advertised brand management, but most companies only have a form of brand management, brand management without having God, can only be regarded brand marketing-oriented enterprises.

. This year, the brand management enterprises the growth rate may slow, but the brand accumulated at a faster rate, and the gap between second-tier brands will further increase, they will become the industry's leading brands, the three countries will form the ceramic brand. Personalized products, this is a small market, how to get a large share of the small market, this is the way of business development. In recent years, some companies in the differentiation of innovation and perseverance, making them the representative of small and medium enterprises, enterprise scale is small, its growth potential and profits are very substantial. This enterprise will never spend too much energy and money on a flow channel or promotion on, just to create a systematic marketing, promotional and marketing channels and more responsibility is done at the end.

In 2012, in a difficult market environment, companies are looking to break out of their own way, the market difficult, forcing enterprises to upgrade innovation, marketing by homogenization to personalized and differentiated development, the industry will usher pluralism Development of age.

Brand management-oriented enterprises, in 2012 the marketing agency model agency focuses on innovation and brand management re-creation. Industry experienced from the product to the store, channels, marketing evolution, and ultimately back to the product itself, starting in 2008, and a number of excellent brand industry, the rapid growth of the brand, are relying on product innovation and product , product innovation in recent years become a major driver of business growth. Currently, the supporting capacity and level of domestic brands is generally low, far less than 40% abroad, mainly the level of the overall design of the tiles and re-decoration light decoration concept of China caused. Such enterprises, product quality is less chaotic, the boss is very focused on product quality and production costs, dependent on high cost has earned a huge market space, especially in the four-tier market. 2012, brand management-oriented enterprises, is also facing market pressures and weak growth, but relative to other companies, the small number of affected degree. Under tough market realities premise of brand management enterprises showed a strong brand appeal and market predictability, they are always at the forefront of the industry, the industry lost when they have been for the industry created a new pattern for companies to find a new growth point. Downturn in the market today, to better reflect its advantage. To create additional value through brand promotion of products, rely product quality, cost-effective good reputation and dense terminal network advantages, focus on promotion firm profitability.

The fourth category: type of personalized products

Great small market share, is the development of the road in recent years a number of brands, has also made some achievements, the growth path and this differentiation strategy, but also a lot of excellent brand. In 2012, we are talking about a difficult market, but a number of products stand profiled companies, regardless of earnings growth in the first quarter, the level of activity and the market is still highly brands flows have been recognized by the industry. The first category: brand management type

The industry can really talk about brand management-oriented enterprises and not too much.

The third category: the cost-oriented

Cost-oriented enterprises, the general governance are more perfect, relatively strict cost control, the company's fine orderly functioning and governance processes. Brand through distribution channels (especially the design channel) and sales of mobile build auxiliary enterprises to build and sales promotion, through specialized channels, on the one hand the promotion of consumer awareness and purchase of the product, on the other hand be brand building, which create the brand awareness of the product to the cognitive process, more is flowing through the sales channels and sales to achieve. By agency proxy mode integrated recycling business model, to achieve further integration vendor in the market a difficult environment, heating growth opportunities for enterprises to win by BaoTuan; through brand management and recycling, increasing the brand's audience and appeal to the consumer They were further concentrated.

Personalized products based enterprises, marketing focuses on innovation in 2012 marked a new product innovation and marketing on. Entrance brand, matching the proportion of generally higher, often appearing several times brick parts sales is the basis of the phenomenon, while the proportion of domestic brand accessories generally less than 20%, which is the domestic brand a major cause of low added value. Since it is individualized or some niche areas of consumption, it is imperative personality to spare, as its product logo, with personality and recognizability, so as to cut. Such enterprises, rely on the product's reputation and the huge market network has made relatively upper hand, though lacking in the brand, but still a good model.